Prepared by Phi Web Studio · Updated November 4, 2026

Website audit for Integrity Financial

Two reports, one plan

The technical report shows how well search engines can find, read and present the site. The content audit shows how your key pages compare with the pages that already rank on Google. A page needs both to compete, so this page brings them together.

Page by page

Where the two reports meet. Every page here also needs the site-wide technical fixes: canonical tags, its own link preview and structured data.

Homepage private placement life insurance 1,900 searches a month Open report →
3.5
323target 2,178
What the content audit foundThe phrase isn’t in the title, main heading or subheadings. The page never mentions it, so this report is a benchmark for whichever page leads on PPLI.
What the technical report adds173 words of real copy. The search description is too long. The photos are page backgrounds.
Homepage ppli 1,300 searches a month Open report →
5.9
323target 2,098
What the content audit found“PPLI” appears nowhere on the page. Same benchmark for the abbreviation.
What the technical report addsSame page as above.
Private Client private client wealth management Open report →
29.3
336target 2,219
What the content audit foundFar shorter than the pages it competes with. The main heading never says “wealth”, and no subheading uses the key terms.
What the technical report adds176 words of real copy. The search description is too long.
Family Office virtual family office 320 searches a month Open report →
34.2
777target 622
What the content audit foundLength is fine. The phrase is missing from the search title, and the main content uses the key terms too rarely.
What the technical report adds612 words of real copy. One link reads “Learn More”. The search description is too long.
Workplace Solutions 401k plan advisor 40 searches a month Open report →
15.8
638target 3,503
What the content audit foundFar shorter than the pages it competes with. The phrase isn’t in the title or main heading, and no subheading uses the key terms.
What the technical report adds474 words of real copy. The search description is too long.

Word counts in the content audit include menus and footers. “Real copy” leaves them out. The mark on each bar is 80, the score PageOptimizer Pro treats as competitive.

The plan across both reports

The technical fixes come first because they’re quick and every page benefits. The content work builds on them.

Phase 1

Quick fixes

Nothing needed from you.

Technical grade after81B−

TechnicalLink previews, canonical tags, sitemap dates, the footer sign-in link, bio descriptions and the article date.

ContentNo content changes in this phase.

Phase 2

Get found

Needs a few decisions from you.

Technical grade after91A−

TechnicalThe hidden pages, business and advisor details for Google, links between pages, and search titles and descriptions.

ContentPut each target keyword in the page’s title and main heading.

Phase 3

Speed and depth

Faster on phones, fuller pages.

Technical grade after97A

TechnicalFaster text on phones, lighter photos, a faster not-found page and fuller bios.

ContentBuild out Private Client and Workplace Solutions toward competitor length, and the lead PPLI page once that decision is made.

The grade is the technical grade. We don’t project content scores. PageOptimizer Pro measures them again once the copy changes.

What we need from you

Phase 1 doesn’t wait on any of these.

See how we graded and where the data comes from →