4 pages, 5 keywords
Each page and keyword below was run through PageOptimizer Pro (POP), which compares the page with the pages that rank for that keyword on Google. Each row links to the full report.
Where to start
Most search demand. Monthly searches multiplied by the distance to a competitive score of 80, for pages not ranking yet.
- Your Legacy, Our Strategy. for “ppli” (1,300/mo): score 5.9, 323 words against a target of 2,098; under range in title, H1, H2 and H3, body.
- Workplace Solutions for “401k plan advisor” (40/mo): score 15.8, 638 words against a target of 3,503; under range in title, H1, H2 and H3, body.
Left out because their competitor sets cannot set targets: Your Legacy, Our Strategy. (only 3 competitors); Private Client (3 of 10 competitors are chase.com); Your Virtual Family Office… (only 3 competitors). A run with hand-picked competitors fixes them.
Every page
Rank is the page’s position in the results POP pulled for the run’s location, with the Semrush US position and the page’s status under it. Title, H1, H2 and H3, and body show POP’s important-term total on the page against the competitor range. Structure counts the HTML elements outside POP’s range. A page’s title opens its report; the path opens the live page. Click a column heading to sort.
| # | Page | Keyword | Rank | Score | Words | Title | H1 | H2 and H3 | Body | Structure |
|---|---|---|---|---|---|---|---|---|---|---|
| 01 | Your Legacy, Our Strategy. | private placement life insurance 1,900/mo · US |
– US – not ranking |
3.5 Rebuild Check set only 3 competitors |
323 target 2,178 |
0 / 1–2 | 0 / 1–2 | 0 / 12–21 | 11 / 110–184 | 15 |
| 02 | Your Legacy, Our Strategy. | ppli 1,300/mo · US |
– US – not ranking |
5.9 Rebuild |
323 target 2,098 |
0 / 1–2 | 0 / 1–2 | 0 / 6–10 | 12 / 79–131 | 10 |
| 03 | Private Client | private client wealth management US |
– US – not ranking |
29.3 Rebuild Check set 3 of 10 competitors are chase.com |
336 target 2,219 |
3 / 2–5 | 1 / 2–5 | 0 / 8–14 | 13 / 81–135 | 13 |
| 04 | Your Virtual Family Office… | virtual family office 320/mo · US |
– US – not ranking |
34.2 Rebuild Check set only 3 competitors |
777 target 622 |
0 / 1 | 1 / 1 | 6 / 7–13 | 75 / 132–220 | 11 |
| 05 | Workplace Solutions | 401k plan advisor 40/mo · US |
– US – not ranking |
15.8 Rebuild |
638 target 3,503 |
0 / 2–4 | 0 / 2–4 | 0 / 7–12 | 62 / 136–226 | 10 |
in rangeunderover Term totals are POP’s figures: each term counts up to its competitor maximum. Status: protect ranks 1 to 3, optimize 4 to 20.
Keyword choices
- 01 home: Homepage, measured for the main PPLI search. The site’s PPLI content is on other pages today, so this report is a benchmark for whichever page leads on PPLI.
- 02 home: Homepage, the same benchmark for the abbreviation.
- 03 private-client: Private Client service page. “Private client” alone pulled private banking pages and a contact page, so this uses the phrasing in the page title.
- 04 family-office: Family Office service page.
- 05 workplace-solutions: Workplace Solutions service page (corporate retirement plans). “Workplace solutions” alone pulled unrelated companies’ pages, so this uses a phrase for the service itself.