SEO page report · PageOptimizer Pro run 1992099
integrity.financial
ppli
Score 5.87 of 100 · 323 words against a target of 2,098 · 6 ranking pages analyzed
| Prepared for | Integrity Financial · integrity.financial |
|---|---|
| Prepared by | Carlos Flores · Phi Web Studio |
| Date | November 2, 2026 |
| Page | https://integrity.financial/ |
| Keyword | ppli · United States |
| Status | Optimize |
| Source | PageOptimizer Pro · E-E-A-T off · Google NLP off · competitors from Google’s results |
Phi Web Studio · Santa Barbara, California · phiwebstudio.com
00 · Start here
Where the page stands
Rank first, then the content score, what it means and what to do first. Everything after this section is the evidence.
Rebuild
Content brief optimization score
POP’s score for this page against the 6 pages it was measured with for “ppli”. 80 and above is competitive. It is the progress meter, not the goal: rank and leads are.
–
Rank not supplied
323
Words on page · target 2,098
–
Trust signals present
What the numbers say
Where it ranks: not in the results in United States (POP run 1992099, 2026-11-02). Status: optimize. The page is outside the top three, so the content brief below is the plan.
Score 5.87: The page is far from what the ranking pages look like for this keyword. Treat the actions below as a rebuild brief.
323 words against a target of 2,098: The competitor pages run from 511 to 4,065 words, median 2,259; POP’s target is a weighted figure from those. The page is short of the competitor norm; the under-target terms are where added copy should go.
Section coverage: Under: Search engine title 0 against 1 to 2; Page title (H1) 0 against 1 to 2; Subheadings 0 against 6 to 10; Main content 12 against 79 to 131.
Terms: 11 terms are under target: “ppli” in the title tag, “ppli” in the H1, “ppli” in the subheadings, “private placement life insurance” in the main content. Beyond that, the shortfall is breadth. The title tag never uses “private placement life insurance”; The H1 never uses “private placement life insurance”; The subheadings never use “placement insurance”, “tax benefits”, “investor control”, “placement life”, “ppli policy”, “investment”; The main content never uses “placement insurance”, “tax benefits”, “ppli policies”, “investment ppli”, “investor control”, “ppli policy”. No term is over its ceiling by more than one mention.
Structured data: The page carries no schema at all. Competitors mark up Organization (4 of 6), Article (3 of 6), Webpage (3 of 6), Imageobject (3 of 6); see section 08.
Structure: 10 elements are outside POP's range: H3 0 against 3 to 12; Bold 0 against 1 to 20; Unordered List 0 against 2 to 5; Unordered List Items 0 against 8 to 13; Frequently Asked Questions 0 against 1 to 1; Table of content 0 against 1 to 1; H2 1 against 3 to 17; Image File total 1 against 3 to 12; Image Alt 1 against 3 to 10; Anchor Text 25 against 54 to 239. Every other count is inside the range.
What to do first
- Add “ppli”. Search engine title: 0 on the page against a minimum of 1.
- Widen the title tag. 0 important terms against a minimum of 1. Start with “private placement life insurance”.
- Add “ppli”. Page title (H1): 0 on the page against a minimum of 1.
- Widen the H1. 0 important terms against a minimum of 1. Start with “private placement life insurance”.
- Add “ppli”. Subheadings: 0 on the page against a minimum of 3.
- Widen the subheadings. 0 important terms against a minimum of 6. Start with “placement insurance”, “tax benefits”, “investor control”, “placement life”, “ppli policy”.
- H3. Add 3 to reach the minimum of 3; the page has 0.
- Unordered List. Add 2 to reach the minimum of 2; the page has 0.
Section 09 holds every recommendation in the Target strategy. Section 04 shows the page’s own title, description and outline.
How to read this document
Sections 01 to 03 are the content brief: which terms POP wants where, and how many times, against the ranges POP derives from the competitors. 04 and 05 are structure. 06 lists the competitors and the result list. 07 is what Google’s language model sees on the page. 08 is trust: the E-E-A-T signals and schema. 09 is the recommendation list, and 10 the run log, including every term and recommendation the rules filtered out.
Targets are ranges, not rules. Under is a term the ranking pages use more than this page does. Over means the page uses it more than any of them, by more than one mention. Near max is one mention past the ceiling and needs nothing. Your brand is never cut. In range needs nothing.
01 · Section targets
Important terms per section
POP counts how many of the important terms appear in each part of the page and compares the count with the range POP derives from the competitors. The marker is this page; the band is POP’s range.
Search engine title
the title tag · 2 terms tracked
0on pagetarget 1 to 2
Under. ppli.
Room to add. private placement life insurance (up to 1).
Page title (H1)
the H1 · 2 terms tracked
0on pagetarget 1 to 2
Under. ppli.
Room to add. private placement life insurance (up to 1).
Subheadings
H2 and H3 (POP does not count H4 to H6) · 8 terms tracked
0on pagetarget 6 to 10
Under. ppli.
Room to add. placement insurance (up to 1), tax benefits (up to 1), investor control (up to 1), placement life (up to 1), ppli policy (up to 1), investment (up to 1), private placement life insurance (up to 1).
Main content
paragraph text · 31 terms tracked
12on pagetarget 79 to 131
Under. private placement life insurance, private placement, placement life, ppli, tax, policy, planning, trust.
Room to add. placement insurance (up to 1), tax benefits (up to 1), ppli policies (up to 1), investment ppli (up to 1), investor control (up to 1), ppli policy (up to 1), placement solutions (up to 1), investment component (up to 1).
02 · Terms by section
The content brief, term by term
Every term POP tracks, with the count on this page and the target range from the competitor set. Keyword rows are the exact phrase; variations and LSI terms come from the ranking pages. Terms the rules filtered out are listed under each table.
Search engine title · 2 terms
| Term | Type | On page | Target | Status |
|---|---|---|---|---|
| private placement life insurance | variation | 0 | 0 to 1 | Not used |
| ppli | keyword | 0 | 1 | Under |
Page title (H1) · 2 terms
| Term | Type | On page | Target | Status |
|---|---|---|---|---|
| private placement life insurance | variation | 0 | 0 to 1 | Not used |
| ppli | keyword | 0 | 1 | Under |
Subheadings · 8 terms
| Term | Type | On page | Target | Status |
|---|---|---|---|---|
| private placement life insurance | variation | 0 | 0 to 1 | Not used |
| placement insurance | lsi | 0 | 0 to 1 | Not used |
| tax benefits | lsi | 0 | 0 to 1 | Not used |
| investor control | lsi | 0 | 0 to 1 | Not used |
| placement life | lsi | 0 | 0 to 1 | Not used |
| ppli policy | lsi | 0 | 0 to 1 | Not used |
| ppli | keyword | 0 | 3 | Under |
| investment | variation | 0 | 0 to 1 | Not used |
Main content · 31 terms
| Term | Type | On page | Target | Status |
|---|---|---|---|---|
| private placement life insurance | variation | 0 | 1 to 2 | Under |
| placement insurance | lsi | 0 | 0 to 1 | Not used |
| tax benefits | lsi | 0 | 0 to 1 | Not used |
| ppli policies | lsi | 0 | 0 to 1 | Not used |
| private placement | lsi | 0 | 1 to 4 | Under |
| investment ppli | lsi | 0 | 0 to 1 | Not used |
| investor control | lsi | 0 | 0 to 1 | Not used |
| placement life | lsi | 0 | 1 to 2 | Under |
| ppli policy | lsi | 0 | 0 to 1 | Not used |
| placement solutions | lsi | 0 | 0 to 1 | Not used |
| investment component | lsi | 0 | 0 to 1 | Not used |
| ppli is | variation | 0 | 0 to 2 | Not used |
| ppli | keyword | 0 | 13 | Under |
| investment | variation | 6 | 2 to 11 | In range |
| form | variation | 0 | 0 to 1 | Not used |
| tax | lsi | 1 | 3 to 25 | Under |
| policy | lsi | 0 | 1 to 19 | Under |
| business | lsi | 1 | 0 to 2 | In range |
| trusts | lsi | 0 | 0 to 1 | Not used |
| services | lsi | 0 | 0 to 3 | Not used |
| planning | lsi | 0 | 1 to 10 | Under |
| products | lsi | 0 | 0 to 1 | Not used |
| wealth | lsi | 2 | 2 to 7 | In range |
| traditional | lsi | 0 | 0 to 1 | Not used |
| investments | lsi | 1 | 0 to 5 | In range |
| trust | lsi | 0 | 1 to 2 | Under |
| advisors | lsi | 0 | 0 to 3 | Not used |
| advisory | lsi | 1 | 0 to 3 | In range |
| purchase | lsi | 0 | 0 to 1 | Not used |
| management | lsi | 0 | 0 to 2 | Not used |
| cash | lsi | 0 | 0 to 3 | Not used |
03 · Variations and LSI
The vocabulary of the ranking pages
Variations are the phrasings Google associates with the keyword; LSI terms are the words that co-occur on the ranking pages. Weight is importance. Counts here are for the whole page, headings included, so they run higher than the per-section counts in 02.
Keyword variations · 7
| Variation | Weight | Competitor avg | On page | Gap |
|---|---|---|---|---|
| investment | 64% | 11 | 6 | -5 |
| private placement life insurance | 14% | 4 | 0 | -4 |
| form | 12% | 1 | 2 | +1 |
| ppli is | 10% | 2 | 0 | -2 |
| private placement life insurance ppli | 10% | 0 | 0 | 0 |
| permanent variable universal life | 10% | 0 | 0 | 0 |
| vul insurance | 10% | 0 | 0 | 0 |
LSI terms · 20
| Term | Weight | Competitor avg | On page | Gap |
|---|---|---|---|---|
| tax | 26% | 26 | 1 | -25 |
| business succession | 19% | 3 | 0 | -3 |
| policy | 15% | 17 | 1 | -16 |
| succession planning | 15% | 2 | 0 | -2 |
| succession | 14% | 5 | 0 | -5 |
| audit | 12% | 2 | 0 | -2 |
| business | 11% | 6 | 1 | -5 |
| trusts | 11% | 4 | 0 | -4 |
| services | 11% | 8 | 0 | -8 |
| planning | 10% | 8 | 0 | -8 |
| products | 9% | 3 | 0 | -3 |
| wealth | 9% | 7 | 2 | -5 |
| traditional | 8% | 2 | 0 | -2 |
| investments | 7% | 6 | 1 | -5 |
| trust | 7% | 3 | 0 | -3 |
| advisors | 5% | 2 | 2 | 0 |
| advisory | 5% | 2 | 1 | -1 |
| purchase | 5% | 2 | 0 | -2 |
| management | 5% | 3 | 0 | -3 |
| cash | 4% | 4 | 0 | -4 |
Related searches Google showed
None returned.
People also ask
POP returned no questions for this keyword.
04 · Page structure
The page as published, and its tag counts against POP’s ranges
The title, description and heading outline as they stand, then how many of each HTML element the page uses next to POP’s range for the competitor set. An action appears only when a count is outside the range.
The page today · fetched 2026-11-02
| Title tag | Integrity Financial | Your Legacy, Our Strategy 47 characters |
|---|---|
| Meta description | We help entrepreneurs, artists, athletes, executives, and global families build multi-generational wealth through personalized wealth management, family office services, and workplace solutions. 194 characters |
| H1 | Your Legacy, Our Strategy. |
| Headings | 1 H2 |
| Words | 331 visible on the page, navigation and footer included POP counts 323 in the main content |
Heading outline
- H1Your Legacy, Our Strategy.
- H220 Years of Financial Excellence.
Structure counts
| Element | On page | POP range (outliers trimmed) | Action |
|---|---|---|---|
| H1 | 1 | 1 to 2 | In range |
| H2 | 1 | 3 to 17 competitors: 0 to 17 | Add 2 to reach the minimum of 3 |
| H3 | 0 | 3 to 12 competitors: 2 to 12 | Add 3 to reach the minimum of 3 |
| H4 | 0 | 0 to 2 competitors: 0 to 8 | In range |
| H5 | 0 | 0 to 1 | In range |
| H6 | 0 | 0 to 0 | In range |
| Paragraph Text | 17 | 6 to 109 competitors: 4 to 109 | In range POP nudge toward the mean, no action: Increase the count by 31 |
| Anchor Text | 25 | 54 to 239 competitors: 16 to 239 | Add 29 to reach the minimum of 54 |
| Image File total | 1 | 3 to 12 competitors: 1 to 12 | Add 2 to reach the minimum of 3 |
| Image Alt | 1 | 3 to 10 competitors: 1 to 10 | Add 2 to reach the minimum of 3 |
| Bold | 0 | 1 to 20 competitors: 0 to 21 | Add 1 to reach the minimum of 1 |
| Italic | 0 | 0 to 2 competitors: 0 to 4 | In range |
| Video File | 1 | 0 to 1 | In range POP nudge toward the mean, no action: Reduce the count by 1 |
| Ordered List | 0 | 0 to 1 | In range |
| Ordered List Items | 0 | 0 to 2 competitors: 0 to 4 | In range |
| Unordered List | 0 | 2 to 5 | Add 2 to reach the minimum of 2 |
| Unordered List Items | 0 | 8 to 13 competitors: 6 to 13 | Add 8 to reach the minimum of 8 |
| Table | 0 | 0 to 1 | In range |
| Table Items | 0 | 0 to 0 competitors: 0 to 21 | In range |
| Form | 0 | 0 to 3 | In range POP nudge toward the mean, no action: Increase the count by 2 |
| iFrame | 0 | 0 to 2 | In range POP nudge toward the mean, no action: Increase the count by 1 |
| Frequently Asked Questions | 0 | 1 to 1 competitors: 0 to 1 | Add a FAQ section |
| Table of content | 0 | 1 to 1 competitors: 0 to 1 | Add 1 to reach the minimum of 1 |
10 elements are outside POP's range. Counts come from the rendered page, so galleries, carousels and navigation markup are included, on this page and on the competitors. POP trims outliers before it sets a range; where the competitors' own counts run wider, their spread is shown under the range.
05 · Competitor headings
How the ranking pages are organized
The H2 and H3 text of every competitor, for section ideas and for seeing how much structure a page at this position carries. Open a competitor to see its outline.
plantemoran.com
H2 headings
- Why invest in private placement insurance?
- Private placement life insurance
- Private placement variable annuities
- Is an insurance dedicated fund right for you?
- Related Topics:
- Related Services:
- Related Thinking
H3 headings
- Latest Trends
- Planning to expand your family? Here are 8 key financial considerations
- Kids and finances: Raising capable stewards in a digital age
- Cybersecurity for families: 5 ways to help protect children and adults
peaktrust.com
H2 headings
None.
H3 headings
- Post navigation
- Articles & Post
centurawealth.com
H2 headings
- What is PPLI?
- How Does PPLI Work?
- PPLI vs. Traditional Life Insurance: What’s the Difference?
- How PPLI Supports Tax-Efficient Financial Planning
- Good and Bad Investments for PPLI
- Connect With Centura
H3 headings
- The Mechanics of PPLI:
- Maximizing Premiums within IRS Limits:
- Segregated Account and Investment Options:
- Traditional Life Insurance
- PPLI Investment Flexibility and Tax Efficiency
- Asset Protection and Estate Planning Benefits
- Estate Planning Benefits
- Tax Benefits
- SEARCH
- INSIGHTS
- Connect with us
- Cookie and Privacy Settings
longangle.com
H2 headings
- Key Takeaways
- What PPLI Does Well, and How Narrow That Is
- Is PPLI a Good Investment? The Question Is Miscategorized
- The Disqualifiers, and What Goes Wrong Anyway
- If You Hold Index Funds, There Is Almost No Drag to Remove
- If You Might Need the Money Inside Five Years, the Costs Never Amortize
- If You Want to Pick the Managers, the Tax Treatment Fails
- If You Fund It Too Fast, You Create a MEC
- If the Policy Lapses, the Gain Becomes Ordinary Income
- Why $5 Million and 2 to 4 Percent Get Quoted, and What They Miss
- Before PPLI, the Cheaper Room
- Final Thoughts
- Frequently Asked Questions
- More From Long Angle
- Share
- Table of Contents
- Other insights
H3 headings
- Beyond Wealth Newsletter
- Navigating Wealth Podcast
- Research & Studies
- Alternative Investment Education
- Founders Network Review: Cost, Requirements and Who It Fits
- How to Invest in Private Credit, and How It Compares With Private Equity
- Charitable Giving Strategies: DAF, Private Foundation or Donating Stock
colvaservices.com
H2 headings
- Introduction to PPLI in Business Succession
- Understanding PPLI’s Role in Business Transitions
- Integrating PPLI into Business Succession Strategies
- Advanced PPLI Structures for Business Succession
- Implementation Considerations
- Risk Management Aspects
- Best Practices for Implementation
- The Future of Business Succession Planning with PPLI
- Conclusion:
- Keep Reading
- Comments
- 0 Comments
- Submit a Comment Cancel reply
- Subscribe To Our Newsletter
H3 headings
- Rajiv Rebello
- Have Questions?
- Policy Design and Structure
- Rajiv Rebello
- PPLI Policy Maintenance: Annual Review Checklist
- PPLI Performance Monitoring: Key Metrics Every PPLI Policyholder Should Track
- PPLI Carrier Credit Risk: How PPLI Protects Against Insurance Company Failure
investorspreferred.com
H2 headings
- What are PPLI and PPVA?
- Who We Serve
- Recent Insights
H3 headings
- Get to Know Kevin Millslagle
- From First Inquiry to In Force: How a PPLI Policy Actually Gets Done
- Investor Control in PPLI: How Sophisticated Teams Structure It Correctly
06 · Competitors
The 6 pages the targets come from
POP took Google’s results for the keyword in the chosen location, dropped the ones it could not analyze, and measured the rest.
Analyzed competitors
| Rank | Page | Role | Words | H2 / H3 | Schema types |
|---|---|---|---|---|---|
| – | Private placement insurance products: Should you purchase? | Our Insights | Plante Moran https://www.plantemoran.com/explore-our-thinking/insight/2019/07/private-placement-insurance-products-should-you-invest | Peer | 2,259 | 7 / 4 | Corporation, Article |
| – | PPLI Fundamentals and Trends | Peak Trust Company https://peaktrust.com/ppli-fundamentals/ | Peer | 552 | 0 / 2 | Article, Webpage, Imageobject, Breadcrumblist, Website, Person |
| – | The Role of PPLI in Tax-Efficient Financial Planning - Centura Wealth Advisory https://centurawealth.com/blog/the-role-of-ppli-in-tax-efficient-financial-planning/ | Peer | 2,456 | 6 / 12 | Webpage, Wpheader, Sitenavigationelement, Blog, Blogposting, Imageobject, Organization, Person, Datemodified, Mainentityofpage, Wpsidebar, Creativework, Article, Breadcrumblist, Website |
| – | Private Placement Life Insurance Pros and Cons: Who Should Skip It | Long Angle https://www.longangle.com/blog/ppli-pros-and-cons | Peer | 4,065 | 17 / 7 | Organization, Blogposting, Breadcrumblist |
| – | Using PPLI in Business Succession Planning: A Strategic Approach https://www.colvaservices.com/using-ppli-in-business-succession-planning-a-strategic-approach/ | Peer | 1,156 | 14 / 7 | Person, Organization, Website, Imageobject, Webpage, Newsarticle |
| – | Investors Preferred - Home https://www.investorspreferred.com/ | Peer | 511 | 3 / 3 | Organization |
Word counts run from 511 to 4,065, median 2,259. The target of 2,098 is POP’s weighted figure, not the mean.
Google’s result list
Pages marked as directories, your own sites or not competitors were analyzed by POP but should not set content targets.
07 · Google NLP
What Google’s language model sees
Google assigns every page a category and extracts entities.
Google NLP
The run was made without the Google NLP option, so no categories or entities were collected.
08 · E-E-A-T
Trust signals on the page and on the competitors
POP checks the signals drawn from Google’s quality rater guidelines: policies, contact details, schema, authorship, dates, links. The ones to add are the ones 2 or more of the 6 competitors have and this page does not.
E-E-A-T
The run was made without the E-E-A-T option, so no signals were collected.
Structured data
Schema on this page
None detected.
Schema across competitors
- Organization on 4 of 6
- Article on 3 of 6
- Webpage on 3 of 6
- Imageobject on 3 of 6
- Breadcrumblist on 3 of 6
- Website on 3 of 6
- Person on 3 of 6
- Blogposting on 2 of 6
- Corporation on 1 of 6
- Wpheader on 1 of 6
- Sitenavigationelement on 1 of 6
- Blog on 1 of 6
- Datemodified on 1 of 6
- Mainentityofpage on 1 of 6
- Wpsidebar on 1 of 6
- Creativework on 1 of 6
- Newsarticle on 1 of 6
09 · Recommendations
POP’s actions · Target strategy
The page is outside the top three, so the plan follows the competitor targets: Target. Adjusted, which scales the targets to the current length, is kept below for reference.
Target strategy · 14 actions
Targets from the competitor set. Dropped and direction-only items are shown with the rule that changed them.
Exact keyword · 4 actions
- Keyword in Main URL. It is recommended that you have your target keyword in your URL 1 time, when possible Dropped Homepage: the URL is the domain
- Meta Title. Add 1 exact keyword in your title tag of the page target 1
- H1. Add 1 exact keyword in your H1 of the page target 1
- H2. Increase the number of exact keywords in your H2s by 4 target 4
- H3. Increase the number of exact keywords in your H3s by 1 target 1
Keyword variations · 4 actions
- H2. Increase the number of variations of your keyword in your H2s by 1 target 0
- H3. Increase the number of variations of your keyword in your H3s by 1 target 1
- Paragraph Text. Increase the number of variations of your keyword in your Paragraph Text by 15 target 15 Direction only POP asks for 15; read it as a direction, not a count
- Anchor Text. Increase the number of variations of your keyword in your Anchor Text by 2 target 3
- Italic. Increase the number of variations of your keyword in your Italics by 1 target 1
LSI terms · 3 actions
- H2. Increase the number of LSI terms in your H2s by 5 target 5
- H3. Increase the number of LSI terms in your H3s by 1 target 2
- Paragraph Text. Increase the number of LSI terms in your Paragraph Text by 141 target 110 Direction only POP asks for 141; read it as a direction, not a count
- Anchor Text. Increase the number of LSI terms in your Anchor Text by 34 target 37 Direction only POP asks for 34; read it as a direction, not a count
- Italic. Increase the number of LSI terms in your Italics by 1 target 2
Page structure · 3 actions
- H2 Tag Total. Increase the total number on your page by 8
- H3 Tag Total. Increase the total number on your page by 7
- Paragraph Text Tag Total. Increase the total number on your page by 31 Dropped Inside POP's range (17 against 6 to 109)
- Anchor Text Tag Total. Increase the total number on your page by 86 Direction only POP asks for 86; read it as a direction, not a count
- Image File total. Increase the total number on your page by 7
Adjusted strategy, for reference · 13 actions
Adjusted strategy
Targets scaled to the page’s current word count.
Exact keyword · 4 actions
- Keyword in Main URL. It is recommended that you have your target keyword in your URL 1 time, when possible Dropped Homepage: the URL is the domain
- Meta Title. Add 1 exact keyword in your title tag of the page target 1
- H1. Add 1 exact keyword in your H1 of the page target 1
- H2. Increase the number of exact keywords in your H2s by 2 target 2
- H3. Increase the number of exact keywords in your H3s by 1 target 1
Keyword variations · 2 actions
- Paragraph Text. Increase the number of variations of your keyword in your Paragraph Text by 3 target 3
- Microdata (schema format). Increase the number of variations of your keyword in your Microdatas (schema format) by 1 target 2
LSI terms · 4 actions
- Meta Title. Increase the number of LSI terms in your title tag by 1 target 0
- H1. Increase the number of LSI terms in your H1s by 1 target 0
- H2. Increase the number of LSI terms in your H2s by 1 target 1
- Paragraph Text. Increase the number of LSI terms in your Paragraph Text by 51 target 20 Direction only POP asks for 51; read it as a direction, not a count
- Microdata (schema format). Increase the number of LSI terms in your Microdatas (schema format) by 4 target 8
Page structure · 3 actions
- H2 Tag Total. Increase the total number on your page by 8
- H3 Tag Total. Increase the total number on your page by 7
- Paragraph Text Tag Total. Increase the total number on your page by 31 Dropped Inside POP's range (17 against 6 to 109)
- Anchor Text Tag Total. Increase the total number on your page by 86 Direction only POP asks for 86; read it as a direction, not a count
- Image File total. Increase the total number on your page by 7
10 · Run log and data
How this report was produced
Every stage of the API run is saved as JSON next to this report, and every rule that changed what POP returned is listed here, so nothing in the report is unexplained.
Rules applied
Before the run · 0 variations removed from POP’s list
None.
At render · 0 terms filtered from the content brief
None.
Recommendations dropped, read as direction, or in conflict with the earlier run · 10
| Strategy | Signal | POP said | Rule |
|---|---|---|---|
| Target | Keyword in Main URL | It is recommended that you have your target keyword in your URL 1 time, when possible | Homepage: the URL is the domain |
| Target | Paragraph Text | Increase the number of LSI terms in your Paragraph Text by 141 | POP asks for 141; read it as a direction, not a count |
| Target | Anchor Text | Increase the number of LSI terms in your Anchor Text by 34 | POP asks for 34; read it as a direction, not a count |
| Target | Paragraph Text Tag Total | Increase the total number on your page by 31 | Inside POP's range (17 against 6 to 109) |
| Target | Anchor Text Tag Total | Increase the total number on your page by 86 | POP asks for 86; read it as a direction, not a count |
| Target | Paragraph Text | Increase the number of variations of your keyword in your Paragraph Text by 15 | POP asks for 15; read it as a direction, not a count |
| Adjusted | Keyword in Main URL | It is recommended that you have your target keyword in your URL 1 time, when possible | Homepage: the URL is the domain |
| Adjusted | Paragraph Text | Increase the number of LSI terms in your Paragraph Text by 51 | POP asks for 51; read it as a direction, not a count |
| Adjusted | Paragraph Text Tag Total | Increase the total number on your page by 31 | Inside POP's range (17 against 6 to 109) |
| Adjusted | Anchor Text Tag Total | Increase the total number on your page by 86 | POP asks for 86; read it as a direction, not a count |
Status and strategy
Optimize, no position supplied. Strategy: Target.
Run
| Report id | 1992099 |
|---|---|
| Keyword | ppli |
| Target URL | https://integrity.financial/ |
| Location | United States · english |
| Options | E-E-A-T off · Google NLP off · over-optimization off · competitors from Google’s results |
| API key | ADD_ON |
| POP credits | 1 (1 report), per the account credit log |
| Timing | Started 2026-11-02T18:49:49.055Z, finished 2026-11-02T18:53:29.975Z |
| Terms stage | 02-get-terms-result.json · prepare id 71108 · 9 variations · 20 LSI phrases |
Files in this run folder
| File | Size | Holds |
|---|---|---|
| 00-run.json | 0.4 KB | run options, ids, key type, timestamps |
| 01-get-terms-response.json | 0.1 KB | task id for the terms stage |
| 02-get-terms-result.json | 2.8 KB | terms stage result (for hand-picked runs, POP’s local result candidates) |
| 03-create-report-response.json | 0.1 KB | report id and task id |
| 04-report.json | 86.1 KB | the full report |
| 06-recommendations-adjusted-regular.json | 9.2 KB | adjusted strategy actions |
| 06-recommendations-target-regular.json | 10.9 KB | target strategy actions |
| run.log | 2.1 KB | progress log |
| summary.json | 9.9 KB | normalized summary for storage |
The report and E-E-A-T files together are the raw payload a CMS row would attach; summary.json is the shape it would index.
Next steps: apply the “what to do first” list in section 00, publish, and re-run the same keyword against the same competitor set so the scores compare. Keep this folder; the next report compares against it.